For Investors
Equifaira gives individual investors access to carefully selected, actively managed private companies — with the transparency and fairness you deserve.
The Problem
Why Private Investing Is Hard — Until Now
Hard to find quality companies
Private markets are opaque and difficult to navigate without insider knowledge. Most investors never see the best opportunities.
Lack of transparency
Once you invest, it's hard to know how your investment is being managed or whether your interests are being protected.
Unfair outcomes
Too often, early investors get diluted or sidelined when institutional capital enters — leaving individual shareholders at a disadvantage.
Our Process
How Equifaira Works for You
We follow a four-stage process that keeps your investment active and protected every step of the way.
We Select
Every company goes through our rigorous 8-step due diligence process before we consider investing a single dollar.
We Invest
We put our own capital in alongside yours — aligning our interests completely with your success.
We Embed
Our team works inside the company day-to-day, at the C-level and VP-level, to drive real operational progress.
We Guide
We plan and execute toward a liquidity event that is fair for all shareholders — not just institutional players.
Investment Criteria
What We Look For
Equifaira applies a strict selection process. Only companies that meet all five criteria are considered.
Strong Foundations
Companies with a proven product or service, an established customer base, and real revenue — not just a pitch deck.
Scalable Business Model
A clear path to meaningful scale, with unit economics that improve as the company grows.
Proven Leadership
Founders and leadership teams who are coachable, transparent, and committed to building long-term value.
Values Alignment
Companies that champion environmental sustainability, social advancement, and responsible corporate governance.
Defined Path to Liquidity
A realistic and time-bounded strategy for a liquidity event — whether acquisition, IPO, operate profitably and dividend, or structured exit.
Active Management
Your investment is never left alone.
Unlike passive funds, Equifaira places members of our team inside each client company at the executive level. We track performance, report to investors regularly, and actively work to protect your capital — every single day.
- ✓Regular investor relations updates
- ✓Executive-level operational embedding
- ✓Targeted liquidity event strategy from day one
- ✓Equifaira invests its own sweat equity and/or capital
Values Alignment
Investing with purpose, not just profit.
We seek companies that champion environmental sustainability, social advancement, and responsible corporate governance. Values are not a checkbox — they are a selection criterion.
FAQ
Common Questions
Who can invest with Equifaira?+
Equifaira works with accredited investors in Canada under the exempt market provisions (NI 45-106), and with qualified investors in the US and other jurisdictions under applicable securities regulations. Eligibility requirements vary by jurisdiction — contact us to discuss your eligibility and whether Equifaira is the right fit for your investment goals.
What is the Exempt Market or Private Market?+
Private market rules and regulations allow companies to raise capital from investors without going through a full public offering process under a private placement process. Private placement frameworks exist in Canada, the U.S. and other jurisdictions. This is how many of the world's best private companies raise early and growth-stage capital — and it's the primary structure Equifaira uses. Read more in our Insights section.
How are my investments managed?+
Equifaira takes an active, hands-on approach. We embed members of our team directly inside client companies at the executive level and ensure that information and financial reporting rights exist for their investors.
What is a liquidity event?+
A liquidity event is when investors in a private company are able to convert their equity into cash or publicly traded shares. Common liquidity events include an acquisition, a merger, or an Initial Public Offering (IPO). Equifaira plans for a defined liquidity event from day one — so your capital has a clear exit strategy. Learn more in our Insights section.