Todd Buchanan
Managing Partner & Director
Founder and Managing Partner of Equifaira. 25+ years of executive experience across Fortune 500 and founder-led companies.
North America's Liquidity Event Planners
Private investing, made fair and clear.
Equifaira carefully selects founder-led private companies, invests in them, and embeds our team to drive growth.
12+Client Companies
25+Years Experience
100%Founder-Led
Past results do not guarantee future performance.
Our Methodology
The Four Pillars of What We Do
01
Select
We carefully analyse and assess consumer products and technology companies across North America and beyond, identifying founder and family-led businesses with exceptional growth potential.
02
Invest
We strategically invest our own capital and sweat equity in the companies we select.
03
Embed
We place expert team members in key operational roles within each client company, working from the inside to accelerate growth.
04
Guide
We guide every company toward a liquidity event that delivers a fair return for all shareholders — including Equifaira.
For Investors
Carefully selected, actively managed private companies. Access private market returns without complexity.
For Companies
Partner with an experienced team who embeds in your business to deliver on model corporation, corporate governance, strategic planning and execution, and corporate finance, and guide you to a successful liquidity event.
Our Difference
We don't just invest.
We work alongside you.
Most investment firms write a cheque and wait. Equifaira takes a fundamentally different approach — our team embeds directly inside each client company at the C-level and VP-level, working alongside founders to execute strategy, build systems, and plan a successful liquidity event from day one.
12+
Active client companies
Our Team
The People Behind Your Investment
Justin Maxwell
Partner & Director
Serial entrepreneur and corporate development leader. Formerly VP Investor Relations at Nexii Building Solutions.
Elliott Routly, CFA
Associate Partner
CFA-designated finance professional with deep expertise in corporate finance, infrastructure, and M&A advisory.
Insights
Perspectives on Private Investing
CompaniesBusiness Operations
Enterprise Resource Planning — The Evolution of Management Information Systems
All companies are collections of management systems — and the best companies employ the best systems. Here's why ERP has become essential even for growing SMEs.
Equifaira
CompaniesBusiness Operations
Performance Management — A Path to Excellence
KSFs and KPIs are not the same thing — and confusing them is one of the most common reasons growing companies plateau. Here's how to build a real performance management system.
David Fisher, MBA
CompaniesFor Founders
Private Financing vs. IPO: What's Better for Startups?
Traditional institutional capital can sideline the very founders who built the company. Here's why Equifaira prescribes an exempt-market-first approach to capital formation.
Todd Buchanan
Ready to invest in something real?
Whether you're an investor looking for private market access or a founder ready to scale, Equifaira is your partner.