Todd Buchanan
Managing Partner & Director
Founder and Managing Partner of Equifaira. 25+ years of executive experience across Fortune 500 and founder-led companies.
Liquidity Event Planners
Private investing, made fair and clear.
Equifaira carefully selects founder-led private companies, invests in them, and embeds our team to drive growth.
12+Client Companies
25+Years Experience
100%Founder-Led
Past results do not guarantee future performance.
Our Methodology
The Four Pillars of What We Do
01
Select
We carefully analyse and assess consumer products and technology companies across North America and beyond, identifying founder and family-led businesses with exceptional growth potential.
02
Invest
We strategically invest our own capital and sweat equity in the companies we select.
03
Embed
We place expert team members in key operational roles within each client company, working from the inside to accelerate growth.
04
Guide
We guide every company toward a liquidity event that delivers a fair return for all shareholders — including Equifaira.
For Investors
Carefully selected, actively managed private companies. Access private market returns without complexity.
For Companies
Partner with an experienced team who embeds in your business to deliver on model corporation, corporate governance, strategic planning and execution, and corporate finance, and guide you to a successful liquidity event.
Our Difference
We don't just invest.
We work alongside you.
Most investment firms write a cheque and wait. Equifaira takes a fundamentally different approach — our team embeds directly inside each client company at the C-level and VP-level, working alongside founders to execute strategy, build systems, and plan a successful liquidity event from day one.
12+
Active client companies
Our Team
The People Behind Your Investment
Justin Maxwell
Partner & Director
Serial entrepreneur and corporate development leader. Formerly VP Investor Relations at Nexii Building Solutions.
Elliott Routly, CFA
Associate Partner
CFA-designated finance professional with deep expertise in corporate finance, infrastructure, and M&A advisory.
Insights
Perspectives on Private Investing
GeneralPortfolio Insights
Above-Ground EV Charging: A Smarter Solution for Municipalities and Multifamily Properties
Traditional EV charging installation is expensive, slow, and disruptive. Above-ground modular systems cut costs by 20–40%, deploy in days, and can be relocated as needs change.
Todd Buchanan
InvestorsInvestment Strategy
Why Investing in Private AI Companies Early Is a Smart Strategy
The global AI market is projected to exceed $2 trillion by the early 2030s. Here's why private investors who move early stand to benefit most.
Todd Buchanan
GeneralMarket Intelligence
Canada: A Global AI Powerhouse
Canada is not simply participating in the AI revolution — it is helping to lead it. From foundational research to billion-dollar enterprises, here's why Canada's AI ecosystem deserves global attention.
Todd Buchanan
Ready to invest in something real?
Whether you're an investor looking for private market access or a founder ready to scale, Equifaira is your partner.