Our Team

The team behind your investment.

We are investors, operators, and strategists who have spent decades building, advising, and guiding founder-led companies. When you invest with Equifaira, you invest with us.

Partners

The Equifaira leadership team

Photo of Todd Buchanan

Todd Buchanan

Managing Partner & Director

Todd Buchanan is the Founder and Managing Partner of Equifaira Partners Inc., where he leads the firm's investment strategy, portfolio company relationships, and day-to-day operations.

For the first 25 years of his career, Todd built and operated his own technology and management consulting firms, working with Fortune 500 companies, public enterprises, and private businesses on the creation and implementation of business process management methods and technology. He has held senior executive positions — including President & CEO, VP of Strategy & Execution, VP of Corporate Finance, and VP of Corporate Development — across companies in the consumer products and technology sectors.

In 2010, Todd turned his focus entirely to founders. Since then, he has partnered with and guided early-stage companies through start-up, proof of concept, and hyper-growth stages. He brings the same hands-on, embedded approach to every Equifaira engagement — working inside the companies we back, not above them.

Todd currently serves on the boards of several companies and organizations and is a passionate advocate for fair, transparent private investing and model corporation corporate governance.

Photo of Justin Maxwell

Justin Maxwell

Partner & Director

Justin Maxwell is a Partner and Board Director at Equifaira Partners Inc., where he leads corporate development, investor relations, and strategic advisory work for the firm and its portfolio companies.

A graduate of Western University with a degree in Business Administration, Justin brings deep expertise in technology commercialization, capital formation, and operational leadership. His career spans multiple sectors — from clean technology and staffing to software and sustainable building — with a consistent focus on building high-growth companies from the ground up.

Prior to joining Equifaira, Justin founded several ventures, including Blue Planet Water Solutions and Marine Tree Inc., and has held senior leadership roles at AngusOne Staffing. He was recognized as a Business in Vancouver 40 under 40 recipient.

Justin also brings direct portfolio company experience, having served as Vice President at both MixCast Studios Inc. and Raiiz Innovations Inc. — giving him a uniquely grounded perspective on what founders need to succeed.

Photo of Elliott Routly, CFA

Elliott Routly, CFA

Associate Partner

Elliott Routly, CFA, is an Associate Partner at Equifaira Partners Inc., contributing deep expertise in corporate finance, capital markets, and investment analysis to the firm's portfolio company work and investor relations programs.

Elliott's career path is unusual — and unusually well-rounded. He began as an engineer, designing hydroelectric projects and a light-rail transit station before transitioning into finance. After earning his Chartered Financial Analyst (CFA) designation, he went on to build a career spanning infrastructure finance, M&A advisory, and corporate strategy.

He spent several years at Agentis Capital Partners, a leading Vancouver-based infrastructure finance advisory firm, where he worked across renewable energy, transportation, and public-private partnership (P3) transactions at a global scale. He also served as CFO at a Vancouver construction company, where he oversaw financial planning, corporate strategy, and investment decisions.

Elliott brings a rare combination of quantitative rigor and real-world operational experience to every engagement, helping Equifaira's portfolio companies build the financial foundations they need for sustainable, investor-ready growth.

Photo of Norris Phillippe

Norris Phillippe

Partner, VP Business Development

Norris Phillippe is a Partner and VP of Business Development at Equifaira Partners Inc., bringing over 30 years of executive experience in logistics, operations, and technology across Canada, the United States, and internationally.

Norris is the co-founder and former President of Enterprise CodeWorks, a software development and management consulting firm he built and led for 15 years. Under his leadership, Enterprise CodeWorks served a diverse client base ranging from early-stage startups to large multinationals, delivering custom technology solutions and operational consulting across multiple industries.

A graduate of the University of Liverpool with an MBA, Norris has held senior executive roles throughout his career — developing a deep understanding of what it takes to build scalable, operationally sound businesses. His experience spans business development, technology commercialization, and organizational leadership in complex, multi-stakeholder environments.

Norris has been part of the Equifaira team from the very beginning, and is credited with developing the foundational framework for Equifaira's client company selection criteria. He leads business development efforts, identifying and engaging founder-led companies that are the right fit for Equifaira's embedded partnership model.

Photo of Anu Jolliffe

Anu Jolliffe

Associate Partner, Accounting & IT

Anu Jolliffe is an Associate Partner at Equifaira Partners Inc., contributing deep expertise in IT operations, cloud infrastructure, cybersecurity, and accounting systems to help Equifaira's client companies build the operational foundations required for sustainable, investor-ready growth.

Anu is the founder of Grey Sky Tech, where he serves as Chief Technology and IT Security Officer. With over two decades of experience in IT leadership, Anu specializes in back-office and IT operations modernization, cloud and infrastructure management, data and AI initiatives, and fractional CFO services for growing businesses.

His technology credentials span the Microsoft ecosystem — including Microsoft 365, Azure, and the Power Platform — and he holds certifications including Microsoft Certified AI Transformation Leader, Azure AI Fundamentals, Project Management Professional (PMP), and ITIL Foundation. He is also a graduate of the University of British Columbia's Certificate in Project Management program.

In addition to his work with Equifaira, Anu serves as a Director At Large of the Victoria Data Society, reflecting his commitment to building the data and technology ecosystem in British Columbia. He brings a rare combination of technical depth and business acumen that gives Equifaira's client companies the operational backbone they need to scale.

Board

Independent Directors

Equifaira's independent directors provide strategic oversight and bring deep expertise in capital markets, investment banking, private equity, and corporate governance.

Samir Sharma

Independent Director

Managing Director, Bay Capital

Samir Sharma is an independent director of Equifaira Partners Inc. and Managing Director of Bay Capital. He brings extensive experience in capital markets, investment banking, and private equity transactions to the board, providing strategic oversight and guidance on capital structure and investment decisions.

David Graham

Independent Director

David Graham is an independent director of Equifaira Partners Inc., bringing over 35 years of experience within the Canadian financial services sector. A recognized expert in overall portfolio structure and private equity investments, David provides the board with deep institutional knowledge and strategic counsel on capital allocation, investment structuring, and portfolio management — helping ensure Equifaira's investment framework reflects the highest standards of the industry.

Want to work with this team?

Whether you're an investor or a founder, we'd love to connect.